How Smart Mobile-Based Companies Are Doing More With Less
It’s expensive to operate a company with a mobile workforce. Fuel costs, vehicle maintenance, insurance, asset tracking, and payroll add up quickly. To maintain a competitive edge, mobile-based organizations should always be looking for ways to do more with less: get more out of every route, every vehicle, every day. Fortunately for these companies, GPS tracking and mobile workforce management technology has exploded in recent years, offering unprecedented visibility and accountability into fleet operations. If you select the right solution and implement it across your organization, you can achieve high rates of return on your investment by:
- Getting more out of assets you already have
- Protecting those assets and delaying new capital expenditures
- Improving customer service without increasing overhead
Maximize What You Have
If your business struggles to fulfill all its work orders, make it to job sites on time, or otherwise meet its daily obligations, it’s natural to assume that you may need more vehicles, more drivers, or more fleet managers. This is especially true during times of sales growth—you have to keep up somehow. In fact, investing more in personnel and vehicles is probably not the best answer, and will only solidify and deepen existing operational inefficiencies. Instead, the prudent approach is to take advantage of the capabilities of a mobile workforce management solution. GPS-based routing and dispatch allows you to get more out of every route—increasing the number of jobs each vehicle can handle in a day, reducing fuel expenditures and insurance risk, and improving the speed of customer service. Without the visibility provided by a mobile workforce management solution, you might end up sending a vehicle to a job site that is 30 miles away—when you had another vehicle available just down the road.
Protect Asset Values
The value of a mobile workforce management solution doesn’t stop at streamlined dispatch and routing. The right system can also help you reduce vehicle maintenance costs and insurance premiums. Today’s technology tracks not only the location of each vehicle, but its maintenance status and history as well. If you notice that vehicle number 12 needs breaks more often than any other vehicle in the fleet, you have good reason to look into who operates that vehicle most often, and you may be able to train that driver to reduce maintenance expenditures. Similarly, many of today’s mobile workforce management solutions track driver behavior and alert drivers (and their managers) in real time when they break, corner, or accelerate too hard. This accountability not only prolongs the life of the vehicle—it also reduces insurance risk. Many carriers offer incentives to companies for implementing driver safety and accountability programs. From its origins in simple GPS vehicle tracking, mobile workforce management has grown to encompass individual driver tracking as well—meaning that fleet managers can pinpoint and address sources of inefficiency and risk.
Improve Customer Service
Protecting assets and getting the most from what you have is important. But without satisfied clients, asset security and efficiency are meaningless. A workforce management solution gives your clients accurate arrival times, and improves invoice accuracy. Both can lead to greater customer satisfaction. One of the best ways to distinguish yourself from the competition is simple—do what you promise to do, when you committed to do it, consistently. The right mobile workforce management technology can make keeping your clients happy an easy proposition.
Profit from a Workforce Management Solution
Implementing a GPS tracking and workforce management system pays dividends across an enterprise. However, mobile applications may be new to many organizations. Management’s initial concern often centers on a cost/benefit analysis. The ROI from improved operations and reduced maintenance costs can make the decision easier. Then, having more satisfied clients will reinforce that decision. Make sure to select a mobile workforce management partner that understands the importance of maximizing your existing resources. Then you will be in the best position to also maximize client satisfaction.